This is a logo design for Go Still, a fine artist from Kamloops. The concept here is ‘the feeling art gives someone’.
I think it opens eyes. (I’m so funny)
While making this piece of client work, it occurred to me that a lot of people don’t know how much time and thought goes into a good logo design. A colleague of mine recently had a client who expected her to do a logo “like Nike or Apple” in about fifteen minutes with a budget of fifty dollars. Billion dollar corporations “like Nike or Apple” don’t spend fifteen minutes/fifty dollars working on their identity. This is the ‘face’ of their entire business, it has to communicate certain ideas and emotions very clearly. The amount of time and thought that goes into a visual representation of your brand is unparallelled. Especially if you want it to be good.
So, I thought I’d show a little bit of the work that went into this design.
We started off with a palette of primary colours to reflect that as a painter, this is the basis of art and colour theory. You can see here the logo design with a few of the colour variations we tried. Using so many primaries initially was much too distracting, so black was introduced as well as green. Since this is going to be placed on some fairly busy looking paintings, it was later decided that a monochromatic design would be ideal.
The concept of the eyes opening also took a while to arrive at. The feeling somebody gets when they look at art is a hard idea to convey since it’s such an abstract idea. The client came to me with the idea of having a person looking at a piece of art framed in a circle, but through brainstorming and revision, I arrived at a much more elegant and intriguing solution.
Here, we can see just a few of the other ideas I played with for the design.
After talking with the client about what we thought was working and what wasn’t, making several revisions, and looking at them on website mockups and placed on paintings, these ideas were all rejected until we ultimately came to the final solution.